WBP Property Advisory, the buyer’s advocacy arm of Australian top tier valuation company WBP Property Group, this morning announced the opening of its Property Advisory division in Sydney.

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The opening marks the second office in the company’s east coast expansion plan set to roll out over the next two years. According to Group CEO, Greville Pabst, “Sydney was the next logical location for our growing business. With Sydney and Melbourne real estate markets the most highly competitive in the country, buyers are calling for professional help to secure homes and investment properties.”

Pabst went on to say, with several local capital cities ranking among the most liveable in the world Australian property is receiving international attention, with Melbourne and Sydney becoming truly international cities.

“Like New York, London and Singapore, it’s increasingly common for local buyers to engage a professional to undertake the property search on their behalf.”

But, Pabst claims WBP is not your typical buyer’s advocate. “WBP’s property advisers not only negotiate the purchase of a property on a client’s behalf, but they select only those with a leading track record for strong growth. We use current and historical data to make evidence-based decisions that support a person’s long-term wealth strategy.”

While Sydney and Melbourne lead the country in property price growth, Pabst claims the golden cities are not without compromise. “Property is becoming an increasingly complex asset class, and I’ve seen many people make errors of judgement over the years – mistakes not fully realised until years down the track, costing buyers hundreds of thousands of dollars. We’re here to change all that for Sydney and Melbourne buyers.”

The launch coincides with a relocation of the group’s existing valuation business to new Sydney headquarters in inner south-west suburb, Ultimo. Heading up the Sydney business is internationally experienced sales agent, Dominik Cotton, who has operated throughout the Sydney market from Northern Beaches to Bondi Beach in recent years.

As a registered agent, Dominik specialises in identifying and negotiating the purchase of Sydney’s best performing properties. “I know Sydney like the back of my hand, but sometimes even I’m surprised what the data reveals are the city’s best performers.”

About WBP Property Group
Multi-award winning WBP Property Group is an independently owned and operated national valuation and property services company. WBP offers a complete range of valuation and property services through its branch offices in Victoria, South Australia, New South Wales, Queensland and Western Australia.

Established in 1992, WBP is built on a solid foundation of extensive market knowledge, superior customer service and industry-leading technology. With a reputation for providing clients with objective and impartial services, WBP is one of Australia’s largest independent valuation and property services firms.

Media contact:
Nicholas Brittain
National Communications Manager
WBP Property Group

Mobile: +61 414 572 434
Email: nicholasb@wbpproperty.com